Igniting growth
and empowering transformation for businesses and individuals

Unlock the potential to thrive personally and professionally with our proven coaching methodologies, frameworks, and tools. With a unique blend of relatability, tactical precision, skills, and strategic insight, Lynda draws from her personal adversities and triumphs to ignite motivation and inspiration in others, whether they're navigating personal challenges or corporate complexities.

Igniting growth
and empowering transformation for businesses and individuals

Unlock the potential to thrive in both personal and professional realms with our proven coaching methodologies, frameworks, and tools. With a unique blend of relatability, tactical precision, skills, and strategic insight, Lynda draws from her personal
adversities and
triumphs to ignite
motivation and
inspiration in
others, whether
they're navigating
personal
challenges
or corporate
complexities.

Empowering growth, joy and peak performance

Empowering growth, joy and peak performance

At the core, Lynda is a Life Optimisation Coach, dedicated to sparking transformation for a more balanced, fulfilling, and joyful life. She empowers and motivates her clients to shift their mindset and lifestyle for the better, drawing upon her proven methods and relatable real-life experiences.

Crafted by Lynda’s indepth industry experience, The WorkWell System offers a groundbreaking solution for sustainable transformation. Tailored for the PR industry, this innovative system nurtures workforces to thrive, unleashing their full potential and leaving a lasting, positive imprint.

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In a fast-paced industry, pushing myself to the limit was never the solution






​Thriving beyond
grief, ​divorce, and
business burnouts

My own 'being-well' journey began as young as 18, when my father committed suicide, followed by divorcing my first real love at 32. Finding joy and feeling well, both inside and out, has always been a significant interest of mine. Amidst my divorce, I founded an award-winning PR agency, fueled by my passion for success. However, the relentless pressure of the industry eventually took its toll, leaving me burnt out and my mojo on the floor. Concurrently, I read Simon Sinek’s 'Start with Why' and found my true purpose in life: to help others in more profound and meaningful ways.

While managing my agency, I pursued coaching qualifications and launched a passion project—a wellness magazine called 'The Soothe'—in the middle of the pandemic. This digital outlet provided 18,000 readers a month, an authentic, proactive resource to care for their physical, mental, and emotional well-being. Eventually, I restructured my businesses, merging my passions, skill sets, and life experiences to fulfill my intended purpose: dedicating my time to empowering others lead a more fulfilling and free life.

With a balanced approach, I now help businesses and individuals pursue their goals, breaking unhelpful habits and thinking.

Thriving beyond grief, divorce,
and business burnouts

In a fast-paced industry, pushing myself to the limit was never the solution

In the fast-paced PR industry, Lynda led an award-winning successful communication consultancy driven by her deep-rooted passion for helping businesses succeed. Amid the industry's rigorous demands, she embarked on a personal journey towards holistic well-being, as well as delving into coaching and mindset training.

Reflecting on the intersection of success and health, Lynda now focuses on empowering others to lead thriving professional lives whilst keeping their health, stress and anxiety in check. Through a balanced approach, she assists individuals and businesses in breaking free from limiting patterns and supports them in achieving their goals.

​Drawing on her experience as a life coach and PR mentor, Lynda advocates for sustainable growth by fostering constructive habits and nurturing empowered mindsets.

Here's what people say about Lynda Williams

She brings top-notch expert knowledge and is connected to prominent names in the media industry.

Eugene Yip 

Lynda has an incredible knowledge of the PR landscape. She provides valuable advice on PR and explains the challenges that PR professionals face.

Fernanda Nidecker

I loved my session with Lynda! Lynda is without doubt an expert in her field.

Nina Mucalov

"Lynda has an incredible knowledge of the PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face."

Here's What People Say About Lynda Williams

"Lynda has an incredible knowledge of the PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face."

Fernanda Nidecker

PR & Marketing Strategist

Stay on track with Lynda

Learn to maintain a healthy balance between your personal ​and professional aspirations
one step at a time

Lynda’s weekly newsletter provides free motivational and mindset tricks, humour and lived-experience anecdotes
to help create a better life - at work and at home. Straight in your inbox every Monday to gear you up for the week.

Achieve lasting success in your professional and personal life using practical
strategies from an expert and renowned leader who has overcome similar challenges.

Learn to maintain a healthy balance between
your personal ​and professional aspirations
one step at a time



Stay ontrack with Lynda

Achieve lasting success in your professional and personal life using practical
strategies from an expert and renowned leader who has overcome similar challenges.

Lynda’s weekly newsletter provides free motivational and mindset tricks, humour and lived-experience anecdotes to help create a better life - at work and at home. Straight in your inbox every Monday to gear you up for the week.